Tag: marketing

University releases new promotional video

Mason Creative Services has released a new  promotional video titled “George Mason University, Today” showcasing the university. Director of Strategic Communication Michael Sandler is a university spokesperson and was one of the two scriptwriters for the video’s voice over. “The…

New brand profile phases out “Where innovation is tradition”

George Mason University has created its first “brand profile,” a creative strategy for communication with recruits, students and alumni. The university will use this profile as a resource for communication and marketing and will phase out the university’s tagline “Where Innovation…