As most people know, the Superbowl is not only a call to football, it is a call to create the most clever commercials… at a price. According to USA TODAY, this year’s 61 commercials broke spending records. Each 30 seconds of air time cost advertisers up to $4.5 million. I have compiled a list on the fruits of their labor. In case you didn’t feel inclined to watch even a second of the Superbowl, here are the best commercials.

1. Always #LikeAGirl

2. Budweiser “Lost Dog”

3. Nationwide Invisible Mindy Kaling

4. Microsoft: Braylon O’Neill

5. SNICKERS “The Brady Bunch”

6. Liam Neeson in “The Clash of Clans”

7. GrubHub: Because Burrito!

8. Kia Sorento with Pierce Broasnan

9. T-Mobile with Kim Kardashian

10. Bud Light: Real Life PacMan #UpForWhatever